Tuesday, December 4, 2018

Internet Street Smarts: Skillfully Using Social Media

By now it seems just about everybody you know, even your parents and grandparents, are staying connected through social media, an online playground full of pictures of fun vacations and tasty meals, and endless videos of cats doing cute things.
Social media is BIG now. For example, Instagram has exploded from 100,000 users after it started in 2010 to 1 billion as of June 2018, with 4.2 billion posts a day! Just like Instagram is no longer just an online photo album, social media, such as Facebook and Twitter, has become a lifeline for many, replacing letters and phone calls, and marketing of course has kept up with these developments.

Internet Street Smarts: Skillfully Using Social Media

Are You Using Your Social Media Presence to the Fullest?
A successful online presence is active. For example, provide prompt customer service: dedicate one or more people to giving quick replies to questions by e-mail or Facebook.

One of your marketing goals should be "branding." A "brand relationship" is when your customers like and trust you, knowing and asking for your products by brand name. It's as if the brand is a character with a personality, with human-like qualities, such as comfort, reliability, etc. Social media builds that crucial emotional connection with your customers and prospective sales.
A way to foster that relationship is by sharing free user-generated content. For example, Target retweets customers going on "Target runs."
Hashtags are now everywhere because they're effective if well chosen. By skillfully using them, you can reach out to the millions of Twitter users who don't follow your account - yet! These bump up "engagement" by up to 12.6%. And you don't need legions of followers to be influential through social media. According to a Digiday study, Instagram "influencers" with the most engaged audiences have only between 10,000 and 100,000 followers. A little effort is all it takes, and Renaissance's social-media team is here to make it happen as part of a well-planned marketing strategy. 

The Subtlety of Content Marketing
Social media is a key part of an often-overlooked aspect of marketing, a soft-sales approach such as content marketing. For example, with a blog or Facebook post, you can announce sales, etc., and "share information" that your customers find helpful.

Social-media posts work to improve business. According to one survey, 75% of users look at a business's site after seeing a brand's social-media post. Let us at Renaissance get you started on using this powerful medium to your greatest advantage.

Click here to watch our Social Media Educational Video!

Friday, October 5, 2018

SEO: Your Biggest Untapped Online Resource

Hokey as it may sound, Renaissance is all about enlightenment. As the Internet and the world continue to evolve more rapidly every day, our team keeps up, and so do our clients. Without further ado, we're here to bring you some tidbits of wisdom on tech, every month, from some of the experts who fuel the marketing and the magic here at Renaissance.

SEO: Your Biggest Untapped Online Resource

In the ancient era, most businesses in the US still didn't have websites. But owners and companies worldwide got hip to the Web's potential to draw business, so sites started going live like crazy. All well and good. However...

Lots of entrepreneurs retain the "old media" mentality of "if you build it, they will come." They think of their websites as glorified phone book ads, or virtual billboards glowing on laptop and smartphone screens. Then they wonder why it doesn't work.

It needs search engine optimization, SEO for short.

A cool-looking, ultra-modernized e-commerce website won't do much for you if Google (and customers) can't find it.

Imagine showing up on the first page of Google search results for your line of business and location. SEO is the name of the game, and Renaissance knows the rules and how to win.

We write SEO copy for humans as well as Google's "crawlers." This optimization takes patience, as ranking isn't instantaneous; but we've seen some awesome turnout time in less than 24-48 hours.

By now you might be saying, "Great! I bet everybody else is doing it." Amazingly, that's not the case, as a survey of about 500 businesses recently demonstrated.

Over 56% of businesses don't bother with SEO-making it the least utilized form of digital marketing.

Looking for a leg up on your competitors, and more conversions? Then SEO is worth a second thought. Reach out to a Renaissance Expert for more education!

Click here to watch our SEO Educational Video!

Friday, March 9, 2018

4 Ways a Google Partner Can Make Your Business Thrive

4 Ways a Google Partner Can Make Your Business Thrive

At Renaissance, we don’t stop. Excellence is not simply a goal—it is the foundation upon which our digital marketing company is built. In our most recent display of excellence, Renaissance achieved Google Partner status. As our featured Google Partner Badge indicates, we now have even greater opportunities to grow your business in an increasingly competitive digital marketplace.

As a business owner, we’re sure you will agree that growth is one of your primary concerns. The same goes for us. As Renaissance continues to reach new heights, our clients grow with us, in ways they didn’t even think possible. Our business is to make your business thrive, and as Google Partners, we now have even more ways of doing this. 

We are Google-certified experts in:

Search Advertising
Being a Google Partner means that Renaissance employs certified AdWords professionals. Simply put, AdWords is how Google utilizes ad revenue to get your business seen by millions of users performing 3.5 billion Google searches every day. With Search Advertising, whenever a consumer Googles a phrase (for example, “leather recliner”), your ad is placed at the top of the search results, leading to more clicks, and more sales.
Mobile Advertising
Let’s face it—we are addicted to our phones. Nearly three-quarters of all Internet users log on with their smartphones, with no sign of the trend slowing down. At Renaissance, we recognize that the convenience of having the Internet in your pocket means convenient advertising for our clients. Mobile Advertising brings the power of Google to reach smartphone users with your ad through mobile search, mobile browsers, and in apps that are powered by ad revenue.
Display Advertising
In many ways, the Internet is very similar to newspapers: websites are arranged by columns, buffered by margins, and most importantly, contain ads in dedicated ad space. Display Advertising with Renaissance puts your ad on major websites across the web, including social media feeds—and considering that 81% of Americans have a social media profile, you can’t afford not to take advantage of such a huge reach.
Shopping Advertising
It’s no great secret that e-commerce has changed the way consumers spend money. In fact, 96% of Americans shop online, preferring the comfort of shopping from home. When you set up a Shopping Advertising campaign with Renaissance, you gain a huge advantage over traditional retailers. Your entire website catalog of product will show in Google search results along with its price, purchasing options, and the name of your business, connecting consumers directly to you.

At Renaissance, our AdWords experts stop at nothing to ensure the success of our clients. Our full-service digital marketing campaigns bring real results. And now, as Google Partners, we can realize even greater successes for your business with the power of the world’s leading search engine. Contact Renaissance today for more information on how you can raise the stakes on your business, and make it thrive.