Paid Search is the BOOST Your Marketing Needs!
The days of waiting for your prospective customers to see an ad or watch a commercial are gone. In the Web age it's SO much better. To steal a line from comedian Yakov Smirnoff, in the old days you chased customers. Now on search engines your prospects are chasing YOU! It's simply a matter of making yourself easy to find.
That's why paid search is a fantastic boost for your marketing both when you're starting out and need the exposure, and to augment your mature business's marketing. And as your business gains online authority, a good reputation, the per-click cost of your paid search will go down! Pair this with another kind of search engine marketing, Renaissance's long-range SEO strategy, and you'll have a lock on the first page of results. Think of it this way: paid search is the sprint while SEO is the marathon that's yours to WIN if you hire Renaissance, with "a tradition of strategic thinking."