Friday, October 5, 2018

SEO: Your Biggest Untapped Online Resource

Hokey as it may sound, Renaissance is all about enlightenment. As the Internet and the world continue to evolve more rapidly every day, our team keeps up, and so do our clients. Without further ado, we're here to bring you some tidbits of wisdom on tech, every month, from some of the experts who fuel the marketing and the magic here at Renaissance.

SEO: Your Biggest Untapped Online Resource

In the ancient era, most businesses in the US still didn't have websites. But owners and companies worldwide got hip to the Web's potential to draw business, so sites started going live like crazy. All well and good. However...

Lots of entrepreneurs retain the "old media" mentality of "if you build it, they will come." They think of their websites as glorified phone book ads, or virtual billboards glowing on laptop and smartphone screens. Then they wonder why it doesn't work.

It needs search engine optimization, SEO for short.

A cool-looking, ultra-modernized e-commerce website won't do much for you if Google (and customers) can't find it.

Imagine showing up on the first page of Google search results for your line of business and location. SEO is the name of the game, and Renaissance knows the rules and how to win.

We write SEO copy for humans as well as Google's "crawlers." This optimization takes patience, as ranking isn't instantaneous; but we've seen some awesome turnout time in less than 24-48 hours.

By now you might be saying, "Great! I bet everybody else is doing it." Amazingly, that's not the case, as a survey of about 500 businesses recently demonstrated.

Over 56% of businesses don't bother with SEO-making it the least utilized form of digital marketing.

Looking for a leg up on your competitors, and more conversions? Then SEO is worth a second thought. Reach out to a Renaissance Expert for more education!

Click here to watch our SEO Educational Video!

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